JR Virtual Pathways
SEO for therapists, coaches, and wellness professionals
JR Virtual Pathways is an SEO and AI visibility business run by Jessica Howlett for therapists, coaches, and wellness professionals. It helps your practice show up when people search Google and ask tools like ChatGPT for someone like you, using SEO, answer engine optimization, blog writing, and website audits.
Does any of this sound familiar?
↳ Good therapists are hard to find online, and yours is one of them
↳ Your Google listing is incompletely, unverified, underutilized, or out of date
↳ AI tools skip your practice completely, and when they don't they describe it completely wrong
↳ Your blog is quiet, it sounds like AI, or reads like every other article out there
What you can count on
10
AI QUESTIONS TESTS
See how tools like ChatGPT describe your practice today, with a baseline you can compare against later.
2 weeks
FROM ACCESS TO DELIVERY
Your Foundation setup is done in about two weeks once I have access.
8 pages
INCLUDED IN FOUNDATION
A full audit and fixes across up to 8 pages of your site.
Here's What's Included
SEO
Titles, descriptions, headings, internal links, alt text and speed and mobile fixes
Google Business Profile
Setup or cleanup, service areas, and keyword-aligned description and posts.
Directory Clean Up
Consistent listtings so search engines and AI tools trust oyur details
AI Visability
Clear answers, FAQ content, and schema so AI tools can know you and describe you accurately
Blog Writing
Helpful, ethical posts that answer your future clients questions (and get you in front of the eyes that actually need you)
Reporting
A plain-language report on what is working and what to do next
This is for you if...
✓ You want steady, well matched inquiries
✓ You'd rather not learn SEO yourself
✓ You want marketing that fits your professional standards
✓ You're ready to invest for the long term
This is not for you if...
✓ You want garunteed rankings or AI mentions
✓ You need results overnight
✓ You want social media management
✓ You're not ready to site or Google access
CHOOSE WHERE TO START
SNAPSHOT
$297
One time
WHAT'S INCLUDED?
Audit and findings
PDF and Q&A
Credited toward Foundation service within 14 days.
FOUNDATION
$1,500
One time, up to 8 pages
WHAT'S INCLUDED?
Full audit and implementation
Google Business Profile setup, optimization, and seeding
FAQ content and schema
AI visibility baseline
MONTHLY PLANS
$750
Steady, Plus, Growth
WHAT'S INCLUDED?
Blogs and Google posts
Monthly report
Quarterly strategy session
How we work together
Consult
A free call to see where your practice stands today.
Snapshot
An audit with clear findings and priorities.
Foundation
I fix your site, Google profile, and listings in about 2 weeks.
Monthly
Blogs, posts, AI visibility checks (and more) to keep it growing.
Frequently asked questions
Meet Jessica Howlett
OWNER OF JR VIRTUAL PATHWAYS | SEO & AI VISIBILITY SPECIALIST
I’m Jessica Howlett, the owner of JR Virtual Pathways. I help therapists, coaches, and wellness professionals get found by the clients they want to work with, in Google and in AI tools like ChatGPT.
I started out in nursing school, and while life took me down a different path, the pull to help people never left. This business is how I do it now. I started JR Virtual Pathways in 2021 and have spent more than five years working on health and wellness websites.
I’m a mom, a wife, and a faith-led business owner. I love gardening, camping, and watching movies late at night. I’ll also tell you when I think an idea won’t work, and what I’d do instead.
