DOES ANY OF THIS SOUND FAMILIAR TO YOU?
↳ You’re proud of your work, but your website doesn’t reflect it.
↳ You’ve outgrown your DIY site, and it’s starting to show.
↳ You're putting effort into marketing but not seeing the bookings to match.
↳ You want a site that feels like you, not like a copy-and-paste template.
If you’re nodding along, you’re in the right place.
Let’s build a site that helps your dream clients find you, trust you, and book with confidence.
WHAT'S INCLUDED IN A WEB DESIGN PACKAGE?
01
Strategy + Structure
Project Kickoff Call
We’ll start with a collaborative strategy session to map out your goals, audience, and website plan. This ensures your content, structure, and design are aligned from the very beginning.
Guided Questionnaire
You’ll receive a thoughtful onboarding form that helps me understand your values, brand personality, and client journey—so your site feels like you, not just a list of services.
Intuitive Page Flow
I’ll build your site with a natural flow that leads visitors exactly where they need to go—whether that’s booking a session or learning more about your services.
02
Design + Function
Custom Website Design
No cookie-cutter templates here. I design every page from scratch to reflect your unique brand, using fonts, colors, and imagery that feel intentional and cohesive.
Responsive Design
Your website will look beautiful and function seamlessly across all screen sizes—from desktop to tablet to mobile.
Booking System Integration
Whether you use JaneApp, Calendly, or Practice Better, I’ll integrate your scheduling tool directly into your site to make client booking feel simple and stress-free.
03
Visibility + Engagement
Basic SEO Setup
Your site will be optimized with page titles, meta descriptions, image alt text, and clean structure to help you get discovered by the right people online.
Copywriting Assistance
Not sure how to word things? I’ll help shape your message and polish your content so it feels clear, inviting, and aligned with how you work.
Social Media Integration
I’ll link your social platforms and, if desired, embed your Instagram feed to keep your site current and engaging.
04
Optional Add-Ons
Intensive Copywriting
Want to hand off your copy completely? I’ll take care of it all—crafting clear, compelling messaging that reflects your tone, speaks to your audience, and encourages action.
Blog Setup + Writing
Ready to start sharing content? I’ll set up your blog with a clean layout and even write a few starter posts to get you rolling (or I’ll guide you on what to write).
Branding Intensive
Need more clarity before we dive into your website? This one-on-one branding session helps you refine the heart of your business: your message, voice, and visual direction. Together, we’ll identify what sets you apart and build a cohesive brand foundation that ensures your website looks and feels unmistakably you.
SEO Deep Dive
Want your site to show up for the right people? This add-on includes a focused SEO review, keyword research, and on-page optimization to boost your visibility and help your ideal clients find you—organically.
How does it work?
This isn’t a “slap something together and send the invoice” kind of experience. It’s a thoughtful, collaborative journey that puts care into every step—so you feel supported, confident, and clear from start to finish.
01
Let's Chat
I’ll begin with a relaxed, no-pressure consultation. It’s my chance to hear what’s working, what’s not, and how I can help bring your dream website to life. It’s also a space for both of us to see if we’re the right fit to work together.
03
Collaborative Intensive
I’ll send over your onboarding package with a strategic questionnaire I’ve created to get to know your voice, values, and goals. From there, we’ll co-create a timeline and gather everything I need to start designing.
05
Review & Training
When the design is complete, we’ll walk through the site together. I’ll guide you through every page, answer your questions, and give you a one-hour recorded training so you feel confident managing your site moving forward.
02
The Formalities
If we decide to move forward, I’ll send over a clear contract along with your invoice or payment plan. This keeps us fully aligned on scope, expectations, and timelines before we begin.
04
Design and Development
With everything in place, I’ll dive into designing your custom site from scratch. I’ll check in weekly with updates and previews, so you always know where we’re at and can share feedback along the way.
06
Continuing Support
Once your site is live, I won’t disappear. For a full month, I’ll be available to you for any final tweaks, quick fixes, or follow-up questions. My goal is to make sure your launch feels calm, clear, and fully supported.
Let yourself commit and feel confident in...
✔️ Having a beautiful, custom-designed website that reflects your brand.
✔️ Getting found on Google with foundational SEO built in.
✔️ Knowing your site is doing the heavy lifting when it comes to bookings.
✔️ Feeling proud of your online presence.
This is for you if...
✓ You care about building trust from the first click
✓ You’re ready to elevate your brand and attract aligned clients
✓ You want a website that feels grounded, welcoming, and strategic
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This isn't for you if...
𝔁 You’re looking for the fastest, cheapest solution possible
𝔁 You want to be totally hands-off with zero collaboration
𝔁 You’re not ready to invest in your online presence
Meet Your Web Designer,
Jessica Howlett
OWNER OF JR VIRTUAL PATHWAYS | WEB DESIGNER
Hi! I’m Jessica - a Squarespace website designer based in Ontario, Canada, with over 5 years of web design experience. I started JR Virtual Pathways in 2021 to help healthcare providers focus on serving others and become compassionate leaders. My passion is designing beautiful and functional websites for all health practices and assisting them in attracting new clients.
A few things about me… I am a mom, wife, and faith-led business owner. I love gardening, camping, and watching movies late at night. I have experience in the healthcare field, which has led me to where I am today!
I’ve worked in healthcare.
I’ve supported therapists and wellness practitioners for years. I know the deep care you bring to your work—and I believe your website should reflect that same care.
I created this service because I was tired of seeing thoughtful, talented people held back by confusing websites and tech overwhelm. This is web design with empathy, strategy, and...
a whole lot of heart.
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