Beacon Clinical Group
Launched Beacon’s brand and website, and continue to support their national Learning Campus initiative with ongoing strategy and design.
Beacon Clinical Group came to me with a bold mission to elevate long-term care education and leadership in New Brunswick—but no online presence to match. I partnered with them to build their brand from the ground up, creating a digital foundation that reflected their credibility and positioned them as a trusted leader in geriatric education, consulting, and workforce development.
What I did:
Designed and developed a custom website to showcase Beacon’s clinical training, leadership development, and consulting services. The site balances warmth with professionalism, providing clarity for multiple audiences including care providers, facility leaders, and government stakeholders.
Built a full brand identity—including logo refinement, color palette, typography, and messaging guidelines—to ensure a cohesive presence across web, social, and print.
Created branded assets and templates for social media, newsletters, webinars, and presentations to streamline communication and boost visibility.
Set up and optimized email marketing systems for Beacon’s growing list, including automated sequences, event reminders, and regular newsletter content.
Provided ongoing strategic and creative support, from writing and designing promotional materials to maintaining and updating the website as their offerings evolve.
Supporting the Learning Campus Launch
One of the most impactful collaborations has been supporting the launch of the New Brunswick Nursing Home Learning Campus—an ambitious, province-wide educational platform developed by Beacon and funded by the Department of Social Development.
As part of this initiative, I helped:
Develop the Learning Campus web presence, ensuring the information architecture and content clearly communicated program goals, enrollment details, and upcoming offerings.
Craft and format digital materials to promote the initiative across multiple channels, including newsletters, event announcements, and social media content.
Create a cohesive visual identity for the Learning Campus, aligned with Beacon’s overall brand while highlighting the unique focus on continuing education for long-term care professionals.
This collaboration is ongoing, and I’m proud to support Beacon Clinical Group as they continue expanding their impact in the long-term care sector through education, innovation, and strategic partnerships.